We are bumbum, a new luxury skincare diaper brand that wants the best for your babe's lil bumbum. For us, diapers are skincare which is why we have crafted a diaper infused with aloe* paired with luxurious cloud-like softness and up to 12 hours of protection day & night. The best part is you get all of this and more without the premium price tag.

NO leak drama, NO dumdum ingredients, just a diaper made for every little bumbum.

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bumbum FAQs

bumbum diapers are available only at Target or Target.com in the US. <a href='https://www.target.com/p/bumbum-disposable-diapers/-/A-94635222?preselect=92908280#lnk=sametab' target='_blank' class='underline-text' rel='noreferrer noopener' role='link'>Click here</a> to shop now.

Where can I buy bumbum diapers?

Our team of research, development and marketing experts designed bumbum diapers in the United States. In order to bring you the affordable luxury you expect from bumbum, we manufacture our diapers in China with trusted globally sourced ingredients.

Where are bumbum diapers made? 

Pee and poo can be harsh on baby’s skin, so we designed a diaper with an aloe enriched liner to help promote healthy skin for your lil babe.

Why are bumbum diapers made with an aloe enriched liner? 

bumbum diapers are made from only safe-for-baby ingredients. We had our super smart diaper scientists break it down so you can understand the basics of our ingredients and why they are in our diaper. 

Topsheet/Inner Liner: The topsheet is the nonwoven material directly on the inside of the diaper that touches your babe’s lil bumbum. This layer is made of polypropylene and helps transport pee and poo into the core of the diaper.

Barrier Ointment: Our diapers have a barrier ointment that is applied to the topsheet – designed specifically to help maintain your babe’s healthy skin. The barrier ointment is comprised of the following ingredients: petrolatum, stearyl alcohol, olea europaea (olive) fruit oil, mineral oil, topcopherol, calendula officinalis flower extract, butyrospermum parkii (shea) butter, and aloe barbadensis leaf extract. 

 Absorbent Core: The absorbent core of bumbum diapers is made from sodium polyacrylate aka super absorbent polymer (SAP) and cellulose. SAP is a safe, nontoxic polymer used to absorb and lock away large amounts of liquid to help keep baby dry. Cellulose or absorbent fluff pulp are soft, fluffy fibers that are derived from wood pulp to help absorb liquid.

 Acquisition Layer: A nonwoven layer of the diaper made from polyester, the acquisition layer of the diaper serves as the layer of the diaper between the topsheet and absorbent core. 

 Leg Cuffs: Also known as the dual leak barrier, the leg cuffs are the material directly around your babe’s legs. They are made from polypropylene nonwoven and spandex and are part of the diaper to ensure proper fit and to help prevent leaks.

 Backsheet: The backsheet is the outer most layer of the diaper and is comprised of both a film and covering. The backsheet film is made from polyethylene and is a waterproof material that helps prevent pee and poo from escaping the diaper. The backsheet covering is the nonwoven fiber covering adhered to the backsheet film to create a soft feel on the outside of the diaper. 

 Wetness Indicator: Made from bromocresol green, a common industry ingredient, the wetness indicator is made from pH sensitive material that changes from yellow to blue when wet to help you know when its time to change your lil babe’s diaper.

 Pigment-Based Inks: Safe, non-sensitizing pigments used for stylish designs and to indicate size/bumbum brand name on the outside of the diaper.

What are bumbum diapers made of?

Yes! We keep every baby’s skin in mind when designing our diapers, even those with sensitive skin. bumbum diapers are dermatologically tested, clinically proven hypoallergenic, and mindfully made without fragrance, parabens, and latex*.  This is what we mean by ‘NO dumdum ingredients’.  

*No natural rubber


Are bumbum diapers designed for sensitive skin?

Our diapers have a wetness indicator line on the front of the diaper that changes from yellow to blue when wet. This is the easiest way to know it is time for a change.

How do I know when it’s time to change my baby’s diaper? Do your diapers have a wetness indicator?

Every baby is different, but we suggest you start by following our by weight size guide:  

Size 1: 8-15 lbs 
Size 2: 12-18 lbs 
Size 3: 16-28 lbs 
Size 4: 22-37 lbs 
Size 5: 27+ lbs 
Size 6: 35+ lbs


How do I know which size is right for my baby?

Yes! bumbum diapers were designed for upto 12 hours of protection day or night.

Can I use bumbum diapers overnight?

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Baby Diaper - Premium Comfort and Luxury for Your Little One

bumbum is a luxury skincare diaper infused with aloe, perfect for your babe's lil bumbum. Learn more about us here.

About bumbum: Luxury Skincare Diapers

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RELEASE, WAIVER, AND GRANT OF RIGHT 

<h1 class="text-center text-3xl underline">Release, Waiver And Grant of Right to Use Name and Photographic Likeness For Commercial Purposes</h1>

For good and valuable consideration, the sufficiency of which I acknowledge, I, the undersigned, hereby grant to bumbum and The Procter & Gamble Company, its subsidiaries, affiliates, agents, and representatives (“P&G”), the unrestricted, fully-paid, royalty-free, transferable, irrevocable, and perpetual right to use, reproduce, copy, broadcast, display, publish, and make any other use of my name, likeness, photograph, and/or statements (collectively, “Content”) and, if applicable, the name, likeness, photograph, and/or statements of my minor child (collectively, “Child’s Content”), in connection with bumbum’s social media platforms and websites, throughout the world, in perpetuity, without any further compensation, consideration, review, or approval.

If there are persons other than me featured or referenced in the Content, I represent that I have obtained the consent of each such person to submit their image as part of the Content. If any minor(s) under the age of eighteen are featured or referenced in the Content, I represent that I am the parent or legal guardian of the minor(s). On behalf of myself and, if applicable, my minor child, I waive any right that I may have to inspect or approve the advertising that may be used in connection with the Content. To the extent any “moral rights,” “ancillary rights,” or similar rights in and to the Content exists and are not exclusively owned by P&G, I agree not to enforce any such rights as to P&G.

On behalf of myself and, if applicable, my minor child, I release and discharge bumbum and P&G, its officers, directors, successors, assigns, and all persons acting under its permission or authority from any and all claims, including but not limited to invasion of privacy, violation of publicity rights, or any other claim based on the use of the Content or Child’s Content; I further release P&G from any liability by virtue of any editing, blurring or alteration, whether intentional or otherwise, that may occur in the Content of Child’s Content.

This Release and Grant of Rights does not obligate bumbum or P&G to utilize the Content or Child’s Content in any manner.

I understand and agree to the terms set forth herein.

I hereby certify that I am over eighteen (18) years of age and am legally competent to enter into this agreement.

<h2 class="text-3xl">To indicate your assent to these terms via social media, please reply to bumbum’s direct message using the hashtag: #Yesbumbum</h2>

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We are bumbum, a new luxury skincare diaper brand that wants the best for your babe’s lil bumbum. For us, diapers are skincare which is why we have crafted a diaper infused with aloe* paired with luxurious cloud-like softness and up to 12 hours of protection day & night. The best part is you get all of this and more without the premium price tag. No leak drama, no dumdum ingredients, just a diaper made for every little bumbum.  *Liner infused with aloe

bumbum Luxury Skincare Diapers

bumbum luxury skincare diapers are hypoallergenic and free of fragrance, keeping your baby dry for up to 12 hours with ultimate comfort and softness. 

Luxury Skincare Diapers Infused with Aloe | bumbum